VIRTUAL 3-HOUR WORKSHOP:
Find Your First Clients
Develop a personalised sales and marketing strategy to get the clarity you need to stand out, find your first clients, and start making money in your business.
HOSTED VIA ZOOM ON 23 MAY 2023 FROM 9:00 AM - 12:00 NOON (AEST)
One-time Payment: $149 AUD
Without a sales and marketing strategy, you’ll struggle to find clients
Have you recently started a service-based business, or getting ready to launch?
If so, then I know just how important it is to you, to find your first clients.
You're probably investing time, energy, and money into things such as:
- Creating a beautiful logo, branding, and website
- Arranging a photoshoot and designing your Instagram feed
- Building an amazing program, course, or service offering
- Writing the perfect blog posts and social media captions
- Experimenting with online ads and SEO
And so much more...
Now, while these tasks are important at various stages as your business grows...
Unfortunately - and I hate to break this to you - many new business owners make the mistake of trying to follow the latest trends or copy what everyone else is doing...
And this approach means they end up piecing together bits and pieces of other people's strategies, which often doesn't lead to many (if any) clients wanting to work with you.
The thing is...
You don’t need to copy others or follow the latest trends to find your first clients.
But, you do need a personalised sales and marketing strategy, so you can stand out, find your first clients, and start making money in your service business.
Whether you’ve just launched your new business or you're growing at a pace that's much slower than you'd like…
If you're struggling to find your first client (or 2nd, 5th or 10th…), it’s most likely because you’re making one of these three common mistakes:
Mistake #1: You don’t have a personalised strategy that connects your sales and marketing activities
It’s great that you’re trying different tactics and putting yourself out there. But if you don’t have a personalised strategy that connects your sales and marketing activities, then it’s likely that you’re not cutting through all the noise and resonating with your ideal clients.
Mistake #2: Your service or offer is too broad or vague, which makes it unclear how to work with you
If your offer is too broad or vague, then you’re relying on your clients to do all the work and tell you what they want. Instead, you need to have a step-by-step sales strategy and process that guides people to the solution you (as the expert) know they need.
Mistake #3: You’re missing the business foundations that give you the confidence to sell
Selling yourself and your business is hard! Especially if you haven’t had to do it before. But I want you to know there are simple business foundations you can build to supercharge your sales confidence and ensure you get paid what you’re worth.
I want you to know you can develop a sales and marketing strategy to find your first clients without having to follow all the latest trends or copy what everyone else is doing
A personalised sales and marketing strategy gives you the CLARITY and DIRECTION you need, so you can stop spinning around in circles - feeling lost and overwhelmed - and instead, market your business in a more strategic, efficient, and effective way.
You’ll also no longer struggle with how to package and price your services, so you can sell with CONFIDENCE and get clients who will pay you what you’re worth.
And it enables you to connect with your audience on a deeper level, so you’ll know what to say to STAND OUT and start making money in your service business.
Importantly, a sales and marketing strategy enables you to build a strategic business foundation from which you can sustainably and profitably grow your dream business (and avoid going back to that job you were so keen to leave!)
Hi! I'm Hayley Robertson
When I left corporate life in 2018, my business wasn't all set up and ready to go. I hadn’t launched a website or worked out what services I was going to sell.
And, I didn't know exactly where I was going to find my first clients.
On reflection…
I wasted A LOT of time focusing on the wrong things, such as:
➔ getting distracted by bright shiny objects, the latest social media trends, and website tweaks
➔ piecing together all the free information I could get online and trying to fill in the missing bits on my own
➔ paying for online ads and promotions without really knowing if they were working or not
➔ trying to replicate other people's success instead of believing in myself
Maybe you can relate?
Thankfully, it didn’t take long to realise that I was missing the one thing I really needed – a sales and marketing strategy that was right for me!
And once I realised how to turn things around (and avoid having to go back to corporate life)… everything just started to click, and within a few short weeks, I was working with my first clients.
Since then, my business has grown and given me the freedom and flexibility to have the lifestyle I want – which is why I started my business in the first place.
And you know what… When you have a personalised marketing strategy and plan to help you grow, it's completely possible for you too!
INTRODUCING...
Find Your First Clients
A 3-hour Virtual Workshop and Workbook where you’ll develop a personalised sales and marketing strategy to get the clarity you need to stand out, find your first clients, and start making money in your service business.
LIVE VIA ZOOM ON 23 MAY 2023 @ 9:00 AM (AEST)
“Before working with Hayley, I knew I needed clearer direction to achieve my marketing goals and attract new clients, but I spent weeks going around in circles. She helped me get really clear on my services and developed a marketing plan which has enabled me to attract and land my dream clients.”
JO WANJOHI | SOCIAL MEDIA MANAGER
Here's What This Workshop Covers:
Over 3 hours together, we’ll create your personalised marketing strategy and plan using my simple 5-Step Strategic Sales & Marketing Framework:
01
Choose Your Niche
You’ll identify the market opportunities for your service business and then narrow it down to a viable target market or niche that aligns with your expertise, so you can attract and find the dream clients you’d love to work with.
02
Get Clarity on Your Service Offerings
You’ll get clear on what your service offerings are, so you can confidently promote the type of services your clients will want to buy and make sales that will start bringing money into your business.
03
Craft Messaging That Stands Out
You’ll get clarity and find the right words to stand out, so you can confidently communicate what you do, whom you help, and how your services are better or different to your competitors.
04
Map Your Sales Process
You’ll map out in detail each of the steps your clients will take when it comes to buying your services, so you’ll have a smooth lead generation and sales process and won’t lose any potential clients along the way.
05
Close Sales And Onboard With Ease
You’ll supercharge your confidence around selling, knowing that you have the discovery call and client onboarding processes you need to close sales and make a great first impression.
By the end of the 3-hour workshop, you'll have...
1. Developed your marketing strategy so you'll have complete clarity around your niche, service offerings, and messaging; and...
2. Designed your sales strategy so you'll be able to confidently close sales and welcome new clients with ease.
And, because I know you want to start working with your first clients as soon as possible, I'm also going to give you my expert sales tools so you're ready to sell with confidence on your next sales call...
Get the exact Discovery Call Sales Script I use in my service business to consistently close sales with confidence. (I usually only share this with clients in my paid programs and membership).
And my Client Onboarding Process Guide, so you can transition clients with ease and save time when setting up everything you need to be ready to start working with your dream clients.
It doesn’t need to take months for you to find your first clients
With the right strategy and support, you CAN get the clarity and direction you need to move forwards and start bringing more money into your service business.
Save Your Seat: Find Your First Clients
Here’s what’s included:
- 3-Hour Live Group Workshop via Zoom on 23 May 2023 at 9:00 AM (AEST)
(which will be recorded, and a replay will be available). - Digital Workbook to develop your sales and marketing strategy throughout the session
- BONUS: Discovery Call Sales Script
- BONUS: Client Onboarding Process Guide
One-Time Payment: $149 AUD
Includes GST for Australian residents.
Still wondering if the Find Your First Clients Workshop is right for you?
First of all, this Workshop is NOT for you if:
> If you're an e-commerce, retail, or product-based business. This workshop is designed for coaches, consultants, and service-based small business owners.
> If you're already clear on your niche and the services you sell, have a sales process in place that converts well, and have confidently found your first 10 clients.
> If you're looking for a cookie-cutter approach to building your business or a quick and easy way to copy what someone else has done. This Workshop is about personalising your sales and marketing strategy, so it's right for YOU.
> If you're not prepared to put in the work to achieve your business goals and just plan to add this Workshop to the list of other online trainings you'll get around to watching 'one day'.
> If you're wanting to learn how to create things such as Instagram Reels or Facebook Ads. This Workshop won't cover individual marketing tactics, but rather how to create a holistic strategy that connects your sales and marketing activities.
> If you're only interested in having a part-time side hustle or hobby business. This Workshop is better suited to those who want to build a sustainable and profitable business that will replace their corporate salary or income in the future.
However, the Workshop would be a great fit for you if...
> You want to turn the knowledge and experience you've gained into a business, but you're unsure how to monetise your skills and find your first clients.
> You've been picking up side-hustle jobs and referrals for a while and are now ready to make the leap and start your business, but you're unsure where to find new clients.
> You've launched your new business but still struggling to find your first clients, and feel like that dream business and lifestyle is a long way away (or perhaps even impossible to achieve).
> You're tired of wasting time spinning around in circles trying to figure out everything on your own and want to get the clarity and direction you need to find your first clients sooner.
> You're burning out trying to create more content and show up on social media every day, yet you still feel invisible to your ideal clients and aren't making any sales.
> You're unsure where to focus in your business and want to stop getting distracted by bright shiny objects and the latest trends that aren't working for you.
Here's what past clients have said:
"I knew I needed to increase my client base, but I didn’t know where to start! It all seemed overwhelming and confusing.
But Hayley helped me develop a clear and easy-to-follow marketing strategy for my practice. And in just six months, I doubled my client base."
HONNI HAYTON
Counsellor for Women
"I knew I needed help to grow my business, attract the clients I wanted, and streamline my systems and processes to save time. Hayley helped me get really clear on my target audience and brand positioning, create some new service packages, and put together a marketing action plan to increase my visibility and grow a sustainable and profitable business."
STACEY KING
Content Writer and Editor
"I spent good, quality time working through all the sections in Hayley's masterclass, which gave me some great actionable items. Hayley gives take-away and progressive steps that have enabled me to progress my business. I highly recommend that any new small business attend her sessions as they are great value."
MARIA HAYES
Yoga Instructor and Retreat Host
HAYLEY ROBERTSON (MBA) | MARKETING COACH
Want to know more about what it's like to be coached by me?
I’m an MBA-qualified Marketing Coach and Business Mentor based in Brisbane, Australia.
I coach service-based business owners and believe marketing doesn’t have to be hard, complicated, or time-consuming.
It’s simply about:
➔ identifying what you need to focus on most in your business to achieve the results you want, and then
➔ breaking it down into simple and easy-to-follow steps so you can productively get to where you want to be sooner.
It’s the same approach I used when I developed marketing strategies and plans for some of Australia’s largest service-based organisations – and what I used to build my own successful business when I quit my corporate career in 2018.
When you attend my training, I want you to know that you don’t just get my support to develop a personalised marketing strategy and plan.
You also get a Marketing Coach who’s completely invested in you and wants you to succeed as much as you do.
You’ll experience the relief that comes from having someone to help you sort through your ideas – plus, gain the confidence that comes from knowing you’re working on exactly the right things to grow your business.
And, you’ll experience a fantastic sense of achievement when you start hitting your goals and working with the dream clients you'd love to work with.
Ready to get started?
Click the button below to save your seat - I can't wait to see you there!
Frequently Asked Question's
When does the Workshop start and finish?
The Find Your First Clients Workshop starts at 9:00 AM on Tue 23 May 2023 and finishes 3 hours later at 12:00 Noon (AEST - BNE/MEL/SYD). Or, if you're in the USA, it starts on Mon 22 May 2023, at 4:00 PM (PDT) | 6:00 PM (CDT) | 7:00 PM (EDT).
Click here to convert AEST to your local time zone.
Will the Workshop be recorded, and is a replay available?
Yes, the Workshop will be recorded if you can't make it live, and a replay will be available soon after. However, I encourage you to join live if you can, so that you can ask any questions you may have.
Should I wait until after I leave my job and launch my business to attend?
The short answer is no! If I had access to the information, training, and guidance available in this Workshop before starting my business, I wouldn't have gotten so distracted by bright shiny objects in the beginning; and I would have found my first clients a lot sooner than I did.
I've already worked with a couple of clients. Is this Workshop for me?
If you're already clear on your niche and the services you sell and have been successful at finding your first 10 clients, then you won't need this Workshop.
However, this workshop is for you if you're still a little undecided about your niche, struggling with sales confidence, or unsure how to stand out and get noticed by the clients you want to work with.
I know who I want to work with and am clear on my niche. Will this Workshop help me to find them?
I've had a lot of past clients tell me that they know who they want to work with, but they don't know where to find them.
So, I've intentionally included a lot of things in this Workshop that will help you understand where your marketing gaps are and what you can do instead to stand out, find clients, and start making sales in your service business.
My clients have mostly come via referrals or side-hustle jobs. Will this Workshop help me find new clients?
Getting referrals is a great way to grow your business, especially when you're starting out or side hustling. However, I understand how challenging it can be when those referrals slow down or stop.
The Find Your First Clients Workshop will help you get the clarity you need to find new clients and grow - and I'll be sharing my top tips and bonus guides with you to help you save time and find those new clients sooner.
How much time will I need to create my sales and marketing strategy to find my first clients?
I'm a big believer in keeping things simple and will show you that you don't need to create a long and complicated strategy document to find your first clients.
You probably won't need to start from scratch either because I'll show you how to take what you've already built in your business and fill in the sales and marketing gaps so you have a strategy to start working with your first clients sooner.
How much does it cost, and are refunds available?
There is a once-off investment of $149 AUD. Or, if you register and pay before 16 May 2023 (AEST), you'll save $50 and pay only $99 AUD as an Earlybird special offer.
Due to the digital nature of the replay, workbook, and bonus guides - where you can immediately download all of the training - refunds are not available.
If something comes up and you can no longer make the live workshop, don't worry, a replay will be available.
How long will I have access to the Workshop replay?
How does lifetime access sound? After enrolling, you have unlimited access to this workshop training replay and workbook for as long as you like - across any and all devices you own.
I have another question that isn't answered here...
No worries at all. Please email me at hayleyrobertson@myclientstrategy.com with your question and I'll get straight back to you.
© 2023 Hayley Robertson - My Client Strategy. All rights reserved.