HOSTED BY HAYLEY ROBERTSON
A 5-week live group coaching program with 90 days of support for coaches, consultants, and service-based business owners
I'll guide you step-by-step through my Foundations First Framework to develop a solid sales and marketing strategy, so you can stop spinning around in circles and gain the clarity you need to stand out, find your first clients, and make money in your service business - even if you don't feel ready for clients yet.
The next live round will commence on 30 April 2024.
If you're struggling to find your first client (or 2nd, 5th or 10th…), it’s most likely because you’re missing a solid sales and marketing strategy.
New coaches, consultants, and service-based business owners often tell me they've spent a LOT of time trying to find clients by:
➔ Posting on social media
➔ Building a website and blogging
➔ Attending networking events
➔ Experimenting with online ads
➔ Creating courses and programs, and so much more...
Yet, despite all of their marketing efforts and hard work, they're still struggling to break through and find their first 5 - 10 clients.
And it can be pretty frustrating because it feels like they're doing the same things that every other business owner does, but it's not working for them.
But here's what they don't know...
Before they start trying to increase their visibility, they focus on creating:
➔ A strong understanding of their target market
➔ Service offerings they know their clients will want to buy
➔ Crystal clear messaging to cut through and stand out
➔ A structured sales process to convert leads into sales
➔ A client onboarding process so they're set up and ready for clients
They focus on these steps so they're not wasting their time with the wrong messaging and offers when they show up and promote their services.
It can feel like these steps are the more difficult or perhaps 'boring' aspects of your marketing.
And let's face it, they're not quite as creative and fun as posting on social media or working on your website!
But, it's totally worth it because they make all the difference when it comes to standing out, finding your first clients, and making money in your service business.
When I left corporate life in 2018, my business wasn't all set up and ready to go. I hadn’t launched a website or worked out what services to sell.
And, I didn't know exactly where I would find my first clients, but I took the leap and did it anyway!
On reflection…
I wasted A LOT of time focusing on too many of the wrong things, such as:
➔ getting distracted by bright shiny objects, the latest social media trends, and website tweaks
➔ piecing together all the free information I could find online and then spending hours trying to fill in the missing bits on my own
➔ paying for online ads and promotions without really knowing if they were working or not
➔ trying to replicate other people's success instead of believing in myself
Maybe you can relate?
Thankfully, it didn’t take long to realise that I was missing the one thing I really needed – a solid sales and marketing strategy!
And once I realised how to turn things around (and avoid having to go back to corporate life)… everything just started to click, and within a few short weeks, I was working with my first clients.
Since then, my business has grown and given me the freedom and flexibility to have the lifestyle I want – which is why I started my business in the first place.
And you know what… When you have a solid sales and marketing strategy to help you grow, it's completely possible for you too!
Ready to build a strategy to find your first clients?
Click the button below to join us today!
INTRODUCING THE...
The next live round commences on 30 April 2024 (AEST).
Enrolment is now open - join today!
“Before working with Hayley, I knew I needed clearer direction to achieve my marketing goals and attract new clients, but I spent weeks going around in circles. She helped me get really clear on my services and developed a marketing plan which has enabled me to attract and land my dream clients.”
JO WANJOHI | SOCIAL MEDIA MANAGER
(Dates and Times are in Australian Eastern Standard Time (AEST - Brisbane))
The next live coaching program will start on 30 April 2024, with an Introductory Group Call. The first online module will also be unlocked, and then we'll meet each week for a Live Group Coaching Session:
NICHE
SERVICES
MESSAGING
SALES
ONBOARDING
You can watch each weekly module as soon as it’s unlocked or at another time that fits your schedule.
And the LIVE group coaching sessions each week provide accountability and the opportunity to ask questions and get expert advice.
And you get 90 days of coaching support inside the My Client Strategy Academy too.
Each week, you'll be guided step-by-step through my Foundations First Framework to unlock the secrets to developing a solid sales and marketing strategy to ensure you're ready to work with clients.
Here's a sneak peek at what's inside each module:
NICHE: Choose and Validate Your Niche
1. A stand-out marketing message that cuts through the noise and clearly communicates who you help (your niche), what you do (your services), and how you do it better (your unique value), and...
2. The systems and process to ensure you're set up and ready for clients, so you can attract the clients who can afford you, effectively promote your service offerings, and welcome new clients with ease.
Get the exact Discovery Call Sales Script I use in my service business to consistently close sales with confidence. (I usually only share this with clients in my 1:1 programs and membership).
And my Client Onboarding Process Guide, so you can transition clients with ease and save time when setting up everything you need to be ready to start working with your dream clients.
It doesn’t need to take months for you to find your first clients
With the right strategic foundations, you can stop feeling invisible and start standing out, so you can find clients and make sales in your service business sooner.
Here’s what’s included:
Here's the investment:
You can choose to pay upfront and save $50
One-Time Payment: $700 AUD
Or 5 x Weekly Payments of $150 AUD
Enrolment is NOW OPEN. Numbers are limited - join today:
Includes GST for Australian residents.
First of all, this program is NOT for you if:
> You're an e-commerce, retail, or product-based business. This program is designed for coaches, consultants, and service-based business owners who want actionable steps they can take to grow.
> You have confidently found your first ten clients - without relying on referrals - and you're already clear on your niche and the value your services provide, have a sales process in place that converts well.
> You're looking for a cookie-cutter approach to building your business or a quick and easy way to copy what someone else has done. This program is about personalising your sales and marketing strategy, so it's right for YOU.
> You're not prepared to attend the calls and put in the work to achieve your business goals; and just plan to add this program to the list of other trainings you'll get around to watching 'one day'.
> You're wanting to learn how to create things such as Instagram Reels or Facebook Ads. This program won't cover individual marketing tactics, but rather how to create a holistic STRATEGY that will enable you to cut through and market your business more effectively.
> If you're only interested in having a part-time side hustle or hobby business. This program is better suited to those who want to build a dream lifestyle business that enables you to get paid what you're worth, work the hours you want, and do the type of work you enjoy.
> You're spending hours trying to build your website, create more content, and show up on social media every day, yet you're still struggling to cut through and stand out online and feel like you're invisible to your ideal clients.
> You're tired of wasting time on Google and spinning around in circles trying to figure out everything on your own and want the supportive coaching, expert advice, and accountability that you don't get from enrolling in a stand-alone online course.
> You want to turn the knowledge and experience you've gained into a sustainable business, but you're unsure how to monetise your skills, cut through with your messaging, and find your first clients.
> You've started a coaching, consulting, or service-based small business, but you're now feeling stuck and unsure where or how to find your first clients despite your initial marketing efforts and hard work.
> You've been working in your business for a while but still struggling to get it up and running, and feel like that dream business and flexible lifestyle is a long way away (or perhaps even impossible to achieve).
> You're tired of feeling overwhelmed by all the freebies you've found online, and want to stop getting distracted by bright shiny objects and the latest trends that aren't working for you.
"I knew I needed to increase my client base, but I didn’t know where to start! It all seemed overwhelming and confusing.
But Hayley helped me develop a clear and easy-to-follow marketing strategy for my practice. And in just six months, I doubled my client base."
HONNI HAYTON
Counsellor for Women
"I knew I needed help to grow my business, attract the clients I wanted, and streamline my systems and processes to save time. Hayley helped me get really clear on my target audience and brand positioning, create some new service packages, and put together a marketing action plan to increase my visibility and grow a sustainable and profitable business."
STACEY KING
Content Writer and Editor
"I spent good, quality time working through all the sections in Hayley's masterclass, which gave me some great actionable items. Hayley gives take-away and progressive steps that have enabled me to progress my business. I highly recommend that any new small business attend her sessions as they are great value."
MARIA HAYES
Yoga Instructor and Retreat Host
Should I wait until after I launch my business and feel ready to start working with clients to take this program?
The short answer is no! If I had access to the easy-to-follow training, guidance, and sales script available in this program before starting my business and working with clients, I wouldn't have gotten so distracted by bright, shiny objects in the beginning, and I would have had the confidence I needed to find my first clients and start making sales a lot sooner than I did.
I've started my business recently and have already worked with several clients. Is this program for me?
If you've been successful at finding your first ten clients (without relying on referrals) already, and you're clear on your niche and the services you sell, then you won't need this program.
However, this program is for you if you're still uncertain about your offers, struggling with sales confidence, or unsure how to stand out and get noticed by the clients you want to work with.
I know who I want to work with and am clear on my niche. Will this program help me to find them?
I've had many past clients tell me that they know who they want to work with, but they just don't know where to find them.
However, there are often a few steps they've missed in their target market research and when designing their services which are holding them back. So, I've intentionally included specific information and training in this program to help you identify and close the marketing gaps you may not know you have.
My clients have mostly come via referrals or side hustle jobs. Will this program help me find new clients?
Getting referrals is a great way to grow your business, especially when you're starting out or side hustling. However, I understand how challenging it can be when those referrals slow down or stop.
The Find Your First Clients program will help you get the clarity you need to find NEW clients and grow - and I'll be sharing my top tips and bonus guides with you to help you save time and find those new clients sooner.
How long is the program, and what's the refund policy?
The program runs for five weeks, and all live 1:1 coaching sessions, and group coaching sessions will be held during this timeframe.
The online course includes a total of 15 short, self-paced training videos, totalling approximately 2 and a half hours.
You will have lifetime access to the online course modules and recorded coaching sessions via Zoom after the program finishes.
Refund requests will be assessed on a case-by-case basis and will be granted at the discretion of My Client Strategy. However, we do not provide refunds for payments already made unless required by the Australian Consumer Law.
How long will I need to create my sales and marketing strategy to find my first clients?
I'm a big believer in keeping things simple and will show you that you don't need to create a long and complicated strategy document to find your first clients.
You probably won't need to start from scratch either because I'll show you how to take what you've already built in your business and fill in the sales and marketing gaps so you have a strategy to start working with your first clients sooner.
How long will I have access to the course modules and coaching session recordings?
How does lifetime access sound? After enrolling, you have unlimited access to these course modules, the workbook, and the Zoom recordings for as long as you like - across any and all devices you own.
I have another question that isn't answered here...
No worries at all. Please email me at hayleyrobertson@myclientstrategy.com with your question and I'll get straight back to you. We can even jump on a quick call to chat if you'd like to find out if this program is a good fit for you.
© 2024 Hayley Robertson - My Client Strategy. All rights reserved.