Find Your First Clients

A 5-week live group coaching program for coaches, consultants, and service-based business owners

Over 5 weeks, I'll guide you step-by-step through my Foundations First Framework to develop a solid sales and marketing strategy, so you can stop spinning around in circles and gain the clarity you need to stand out, find your first clients, and make money in your service business - even if you don't feel ready for clients yet.

The next live round will commence in April 2024.

Join the waitlist, and you'll be notified as soon as enrolment opens:


Whether you’ve just launched your new business or you're growing at a pace that's much slower than you'd like…

If you're struggling to find your first client (or 2nd, 5th or 10th…), it’s most likely because you’re missing a solid sales and marketing strategy.

New coaches, consultants, and service-based business owners often tell me they've spent a LOT of time trying to find clients by:

➔ Posting on social media

➔ Building a website and blogging

➔ Attending networking events

➔ Experimenting with online ads

➔ Creating courses and programs, and so much more...

Yet, despite all of their marketing efforts and hard work, they're still struggling to break through and find their first 5 - 10 clients.

And it can be pretty frustrating because it feels like they're doing the same things that every other business owner does, but it's not working for them.

But here's what they don't know...

Successful business owners focus on developing a sales and marketing strategy *before* they spend their time, effort, and energy on gaining visibility for their businesses.

Before they start trying to increase their visibility, they focus on creating:

➔ A strong understanding of their target market

➔ Service offerings they know their clients will want to buy

➔ Crystal clear messaging to cut through and stand out

➔ A structured sales process to convert leads into sales

➔ A client onboarding process so they're set up and ready for clients

They focus on these steps so they're not wasting their time with the wrong messaging and offers when they show up and promote their services.

It can feel like these steps are the more difficult or perhaps 'boring' aspects of your marketing.

And let's face it, they're not quite as creative and fun as posting on social media or working on your website!

But, it's totally worth it because they make all the difference when it comes to standing out, finding your first clients, and making money in your service business.

I know from experience that a solid sales and marketing strategy helps you avoid distractions and ensure you're on the right track with your business...

Hayley Robertson

Hi! I'm Hayley Robertson

When I left corporate life in 2018, my business wasn't all set up and ready to go. I hadn’t launched a website or worked out what services to sell.

And, I didn't know exactly where I would find my first clients, but I took the leap and did it anyway!

On reflection…

I wasted A LOT of time focusing on too many of the wrong things, such as:

getting distracted by bright shiny objects, the latest social media trends, and website tweaks

piecing together all the free information I could find online and then spending hours trying to fill in the missing bits on my own

paying for online ads and promotions without really knowing if they were working or not

trying to replicate other people's success instead of believing in myself

Maybe you can relate?

Thankfully, it didn’t take long to realise that I was missing the one thing I really needed – a solid sales and marketing strategy!

And once I realised how to turn things around (and avoid having to go back to corporate life)… everything just started to click, and within a few short weeks, I was working with my first clients.

Since then, my business has grown and given me the freedom and flexibility to have the lifestyle I want – which is why I started my business in the first place.

And you know what… When you have a solid sales and marketing strategy to help you grow, it's completely possible for you too!

Ready to build a strategy to find your first clients?

Click the button below to join the waitlist and you'll be notified as soon as enrolment opens in April 2024!




The 5-week LIVE coaching program includes:

The Find Your First Clients Course:

A 5-module online course where you’ll unlock the secrets to developing a solid sales and marketing strategy to stand out, find your first clients, and make money in your service business.

5 x LIVE Group Coaching Sessions:

Via Zoom, where you'll get weekly accountability and support, plus the opportunity to ask questions and get feedback from me, (Hayley - an MBA-qualified coach).

A 90-min. 1:1 Coaching Session:

Via Zoom, where you'll get personalised feedback and support, plus an Action Plan with the steps you need to take to move forward faster. This can be scheduled anytime during the 5-week program.

Sales and Marketing Bonuses:

Including the exact Sales Discovery Call Script I use in my business, and my Client Onboarding Process Guide featuring a list of tools you can use. Plus, join the waitlist and you'll get access to a brilliant Earlybird Bonus too.

Join the waitlist and you'll be notified as soon as enrolment opens in April 2024!

Before working with Hayley, I knew I needed clearer direction to achieve my marketing goals and attract new clients, but I spent weeks going around in circles. She helped me get really clear on my services and developed a marketing plan which has enabled me to attract and land my dream clients.


Here's all the important details...

(Dates and Times are in Australian Eastern Standard Time (AEST - Brisbane))

The next live coaching program will start in April 2024, with an Introductory Group Call. The first online module will also be unlocked, and then we'll meet each week for a Live Group Coaching Session:

Week 1:


Module 1 unlocks. Live Introductory Call.

Week 2:


Module 2 unlocks. Live coaching session 1.

Week 3:


Module 3 unlocks. Live coaching session 2.

Week 4:


Module 4 unlocks. Live coaching session 3.

Week 5:


Module 5 unlocks. Live coaching sessions 4 & 5

This 5-week Find Your First Clients program enables you to break your strategy development into smaller, manageable steps…

So, you’ll gradually build momentum in your business weekly without having to carve out large blocks of time in your already busy calendar.

You can watch each weekly module as soon as it’s unlocked or at another time that fits your schedule.

And the LIVE group coaching sessions each week provide accountability and the opportunity to ask questions and get expert advice.

But, don't worry if you can’t make it live every session throughout the program - each of the live Zoom group coaching sessions is recorded too.

Each week, you'll be guided step-by-step through my Foundations First Framework to unlock the secrets to developing a solid sales and marketing strategy to ensure you're ready to work with clients.

Here's a sneak peek at what's inside each module:



NICHE: Choose and Validate Your Niche

  • How to analyse the total market opportunities for your service business so you don't miss any potential prospects;
  • How to narrow it down to a viable target market or niche that aligns with your expertise so you can put an end to self-doubt and indecision;
  • A straightforward way to validate your selected niche so you know you're on the right path to attract the dream clients you’d love to work with;
  • How to identify, profile, and describe your ideal clients on a deeper level so you'll be able to create more effective connections to drive business growth.



SERVICES: Get Clarity on Your Service Offerings

  • Explore three business models service businesses commonly use and select the one that perfectly aligns with your vision and goals;
  • How to design and get clarity about your service packaging and pricing by identifying the pain point your ideal client has and the solution they want;
  • Learn what to include in your service offerings that will not only boost your confidence but also make them irresistible to your ideal clients;
  • How to highlight the value you bring and make your services more tangible so you can start bringing money into your business sooner;
  • 3 Essential questions to consider when it comes to your pricing and payment options to ensure you're maximising your revenue.



MESSAGING: Craft Messaging That Stands Out

  • Discover the two types of marketing messaging you'll need to effectively cut through the noise and ensure you're no longer invisible to your ideal clients;
  • Gain clarity about your overarching brand messaging so you can confidently communicate what you do, whom you help, and your unique value (which is how your services are better or different to your competitors);
  • Learn how to find the right words to describe your service offerings so you can effectively differentiate yourself from your competition and stand out (which is the key to making sales).



SALES: Map Your Sales Process to Convert Leads

  • Explore the 4-stage buyer journey your ideal clients will follow and understand how to design and tailor your sales process at each stage to maximise success;
  • Streamline your sales and discovery call process, so you can better qualify your leads before inviting them to a sales call. Say goodbye to awkward calls with clients who aren't a good fit, and hello to more meaningful conversations;
  • Develop your sales discovery call script to maximise your sales conversions, so you can hear fewer rejections and more clients saying YES to working with you.



ONBOARDING: Close Sales And Onboard With Ease

  • Unlock the secret to developing a confident and authentic sales process so you can eliminate your nerves and supercharge your sales confidence;
  • Learn how to conquer any negative or limiting sales beliefs you may have, so you can avoid feeling too pushy or salesy and build trusted relationships with clients;
  • How to design a smooth transition from prospect to client, to make a great first impression;
  • Save time with my comprehensive list of client onboarding assets, materials, systems, and tools that you'll need to make the process of onboarding clients and closing sales easier.

By the end of the program, you'll have a solid sales and marketing strategy that will give you...

1. A stand-out marketing message that cuts through the noise and clearly communicates who you help (your niche), what you do (your services), and how you do it better (your unique value), and...

2. The systems and process to ensure you're set up and ready for clients, so you can attract the clients who can afford you, effectively promote your service offerings, and welcome new clients with ease.

And, because I know you want to start working with your first clients as soon as possible, I'm also going to give you my expert sales tools so you're ready to sell confidently on your next sales call...

Get the exact Discovery Call Sales Script I use in my service business to consistently close sales with confidence. (I usually only share this with clients in my 1:1 programs and membership).

And my Client Onboarding Process Guide, so you can transition clients with ease and save time when setting up everything you need to be ready to start working with your dream clients.

PLUS a 1:1 90-min Coaching Session + Action Plan (valued at $299), which can be scheduled with me anytime during the live coaching program.

Hayley Robertson

It doesn’t need to take months for you to find your first clients

With the right strategic foundations, you can stop feeling invisible and start standing out, so you can find clients and make sales in your service business sooner.

Find Your First Clients: 5-Week Program

Here’s what’s included:

  • A 1-hour Group Coaching Introductory Call to kickstart the program and get some initial guidance from me about where you should focus first to get some potential quick wins.
  • 5 x 1-hour Weekly Group Coaching Calls for accountability, where you'll also be able to ask questions, get feedback, and gain expert marketing advice from me, (Hayley - an MBA-qualified coach).
    The calls will be held at 9:00 AM on Tuesdays (Brisbane time - AEST), and a replay will be available if you can't make it live. The call dates in April and May 2024 will be announced when enrolment opens.
  • A 90-minute 1:1 Coaching Session and Action Plan with me (Hayley), that can be scheduled anytime during the 5-week coaching program (valued at $299).
  • Find Your First Clients: 5-module Online Course including 15 concise video lessons that guide you step-by-step through the Foundations First Framework.
  • 17-page Digital Workbook to fill in as you complete each lesson, so you'll have your sales and marketing strategy on paper by the time you finish the program
  • BONUS 1: The exact Discovery Call Sales Script I use in my business
  • BONUS 2: My Client Onboarding Process Guide, featuring a list of the essential marketing tools and systems you'll need to start working with your first clients.
  • EARLYBIRD BONUS: A brilliant Earlybird Bonus will be available when enrolment opens.

Here's the investment:

You can choose to pay upfront and save $50

One-Time Payment: $700 AUD

Or 5 x Weekly Payments of $150 AUD

Enrolment opens in April 2024. Numbers are limited - join the waitlist today:

Includes GST for Australian residents.

Still wondering if the Find Your First Clients 5-week program is right for you?

First of all, this program is NOT for you if:

> You're an e-commerce, retail, or product-based business. This program is designed for coaches, consultants, and service-based business owners who want actionable steps they can take to grow.

> You have confidently found your first ten clients - without relying on referrals - and you're already clear on your niche and the value your services provide, have a sales process in place that converts well.

> You're looking for a cookie-cutter approach to building your business or a quick and easy way to copy what someone else has done. This program is about personalising your sales and marketing strategy, so it's right for YOU.

> You're not prepared to attend the calls and put in the work to achieve your business goals; and just plan to add this program to the list of other trainings you'll get around to watching 'one day'.

> You're wanting to learn how to create things such as Instagram Reels or Facebook Ads. This program won't cover individual marketing tactics, but rather how to create a holistic STRATEGY that will enable you to cut through and market your business more effectively.

> If you're only interested in having a part-time side hustle or hobby business. This program is better suited to those who want to build a dream lifestyle business that enables you to get paid what you're worth, work the hours you want, and do the type of work you enjoy.

However, the program would be a great fit for you if...

> You're spending hours trying to build your website, create more content, and show up on social media every day, yet you're still struggling to cut through and stand out online and feel like you're invisible to your ideal clients.

> You're tired of wasting time on Google and spinning around in circles trying to figure out everything on your own and want the supportive coaching, expert advice, and accountability that you don't get from enrolling in a stand-alone online course.

> You want to turn the knowledge and experience you've gained into a sustainable business, but you're unsure how to monetise your skills, cut through with your messaging, and find your first clients.

> You've started a coaching, consulting, or service-based small business, but you're now feeling stuck and unsure where or how to find your first clients despite your initial marketing efforts and hard work.

> You've been working in your business for a while but still struggling to get it up and running, and feel like that dream business and flexible lifestyle is a long way away (or perhaps even impossible to achieve).

> You're tired of feeling overwhelmed by all the freebies you've found online, and want to stop getting distracted by bright shiny objects and the latest trends that aren't working for you.

Here's what past clients have said:

"I knew I needed to increase my client base, but I didn’t know where to start! It all seemed overwhelming and confusing.

But Hayley helped me develop a clear and easy-to-follow marketing strategy for my practice. And in just six months, I doubled my client base."

Counsellor for Women

"I knew I needed help to grow my business, attract the clients I wanted, and streamline my systems and processes to save time. Hayley helped me get really clear on my target audience and brand positioning, create some new service packages, and put together a marketing action plan to increase my visibility and grow a sustainable and profitable business."


Content Writer and Editor

"I spent good, quality time working through all the sections in Hayley's masterclass, which gave me some great actionable items. Hayley gives take-away and progressive steps that have enabled me to progress my business. I highly recommend that any new small business attend her sessions as they are great value."

Yoga Instructor and Retreat Host

Frequently Asked Question's

Should I wait until after I launch my business and feel ready to start working with clients to take this program?

The short answer is no! If I had access to the easy-to-follow training, guidance, and sales script available in this program before starting my business and working with clients, I wouldn't have gotten so distracted by bright, shiny objects in the beginning, and I would have had the confidence I needed to find my first clients and start making sales a lot sooner than I did.  

I've started my business recently and have already worked with several clients. Is this program for me?

If you've been successful at finding your first ten clients (without relying on referrals) already, and you're clear on your niche and the services you sell, then you won't need this program.

However, this program is for you if you're still uncertain about your offers, struggling with sales confidence, or unsure how to stand out and get noticed by the clients you want to work with.

I know who I want to work with and am clear on my niche. Will this program help me to find them?

I've had many past clients tell me that they know who they want to work with, but they just don't know where to find them.

However, there are often a few steps they've missed in their target market research and when designing their services which are holding them back. So, I've intentionally included specific information and training in this program to help you identify and close the marketing gaps you may not know you have.

My clients have mostly come via referrals or side hustle jobs. Will this program help me find new clients?

Getting referrals is a great way to grow your business, especially when you're starting out or side hustling. However, I understand how challenging it can be when those referrals slow down or stop.

The Find Your First Clients program will help you get the clarity you need to find NEW clients and grow - and I'll be sharing my top tips and bonus guides with you to help you save time and find those new clients sooner.  

How long is the program, and what's the refund policy?

The program runs for five weeks, and all live 1:1, and group coaching sessions will be held during this timeframe.

The online course includes a total of 15 short, self-paced training videos, totalling approximately 2 and a half hours.

You will have lifetime access to the online course modules and recorded coaching sessions via Zoom after the program finishes.

Refund requests will be assessed on a case-by-case basis and will be granted at the discretion of My Client Strategy. However, we do not provide refunds for payments already made unless required by the Australian Consumer Law.

How long will I need to create my sales and marketing strategy to find my first clients?

I'm a big believer in keeping things simple and will show you that you don't need to create a long and complicated strategy document to find your first clients.

You probably won't need to start from scratch either because I'll show you how to take what you've already built in your business and fill in the sales and marketing gaps so you have a strategy to start working with your first clients sooner.

How long will I have access to the course modules and coaching session recordings?

How does lifetime access sound? After enrolling, you have unlimited access to these course modules, the workbook, and the Zoom recordings for as long as you like - across any and all devices you own.

I have another question that isn't answered here...

No worries at all. Please email me at with your question and I'll get straight back to you.